The 3-Step Influential Process:
Observe, Connect, Influence
Your first job as an influencer is to pay attention, look for patterns, and connect the dots.
Everyone has their own unique way of how they want to be persuaded. All you need to do is turn your observational antenna up to find your mark’s influential frequency.
In order to do so, you must stop talking. Remember, the best influence doesn’t start with “What should I say?,” it always begins with, “What do I need to know?”
- What is important to this person?
- What do they value?
- What has persuaded them in the past?
- What beliefs do they have around this topic?
- What puts them in a positive or negative mood?
Observation is the most self-less part of influence.
Be careful not to judge what you discover during the observation phase. Meaning, don’t look down on your mark if they are obsessed with expensive, flashy cars and you think that those types of cars are a sign of stunted manhood. You must see what they see in what they value.
An influencer never tries to push their perspective upon the mark. Instead, an influencer seeks to work WITHIN the mark’s perceived reality.
The observe phase is my favorite phase because it means all the burden of being “influential” is off your shoulders! Just sit back, relax, engage, be interested, and be curious about the person in front of you. How glorious is that?!
Now, I hear your “Yeah But Demon” itching to interject, “Yeah buuuuuuut…what if I have to influence them quickly? What if I don’t have much time for all this observation?”
- It doesn’t take as much time as you think. When you know what to look and listen for, you don’t need much time at all. I’ve timed myself on sales calls to see how long in the conversation it takes me to observe enough influential triggers for me to work with and successfully persuade them. The record thus far is 7 minutes. You can easily afford 7 minutes during a meeting to discover pretty much everything you need to be persuasive.
- It doesn’t take much work to get someone to talk about themselves.People enjoy feeling like someone is interested in them. In fact, they long for it. Trust me, you don’t have to browbeat someone to talk about themselves. Once they get rolling, they stop glancing at their watches.
So don’t let a perceived scarcity of time be your excuse for skipping this important step. When the observe phase is done correctly and with confidence, an abundance of time presents itself.
Connection is the bridge between your observations and your influential objectives.
Without creating a connection, you haven’t earned the right to influence someone.
Be sure to tick off the connection box of the influential process before attempting persuasive tactics. If you jump the gun, you could sabotage your efforts.
Here are a few tell-tale signs that you’ve successfully created that connection.When your mark:
- Repeats you or uses your phrases.
- Demonstrates body language, like nodding and smiling.
- Leans in, s closer proximity to you, or squares up to you.
- Mirror your silhouette.
- Interrupt you to agree with you.
If you notice just 2 or more of these signals, then you’ve accomplished phase 2 of your influential process.
…. And THEN you can influence them.
After observing and connecting, you and your mark are primed for a successful influential interaction.
Now is the time to say why your product, service, or idea is exactly what your markwants and needs.
1) The Bucket Technique:
Us this technique to get your mark to self-qualify for one of your products or services.
NOT influential: “We have options Good and Better. Which do you like?”
INFLUENTIAL: “Typically, I find that my clients fall into one of 2 categories. In the first, they are wanting to maintain control and deploy the work themselves. And the second group are those who don’t want to worry about it and just have everything taken care for them in the background. Which one sounds most like you and what you’re looking for?”
BOOM! And just like that, your mark is now telling you which package to pitch them! All because you knew how to use the bucket technique.
2) Limit Their Options:
At first glance, this may seem counter-intuitive. How can limitation be influential? Well, it boils down to simple psychology.
Sometimes out of excitement (or desperation) to make a sale, we offer a bunch of options so the prospect has their perfect customized solution.
Don’t do this.
When you offer too many choices, their brain gets overwhelmed and stalls out. You will trigger decision fatigue and your mark will choose the hidden choice: to make no decision at all. Limit their choices and you’ll create a faster path to “yes.”
NOT Influential: You can choose 3 items from column A, 2 items from column B, 3 items from column C, and you also get 4 bonus choices from each column. (WTF.)
INFLUENTIAL: Prior to our meeting, I took some time to think about which of our offerings would best fit you. And because of what we talked about today, I think I have 2 packages that you’d like based on what you’ve shared with me. You let me know which of these feels like the best fit.
3) Reasoning is convincing:
I cannot emphasize enough how freaking influential this is….and yet, I see continually see people miss out on it’s awesomeness because they assume things, take shortcuts, or take the power of this technique for granted.
PLEASE! For your own sake, USE. THIS. Anytime you are trying to 1) convince someone of something, 2) ask for a favor, or 3) are describing the features and benefits of your offering, always follow it up with the word BECAUSE. When you give a reason for your opinion, for your favor, or for your product features, it instantly becomes more convincing.
NOT Influential: We have 24-hour customer service.
INFLUENTIAL: We have 24-hour customer service so that you if you ever run into any problems we are right there to fix it, day or night.
NOT Influential: I think you’ll love the Deluxe plan.
INFLUENTIAL: I think you’ll love the Deluxe plan because you mentioned wanting more accountability, and that’s what this package provides.
NOT Influential: I’d really like to see you take more initiative.
INFLUENTIAL: I’d really like to see you take more initiative because I know that the team respects you and I see some leadership potential in you and I want to best position you for a promotion.
In each of the above non-influential examples, it sounds like you’re just giving lip service to something you should say. But when you add the word because it shows you’ve given it thought and you really care. Now, you may have given it thought and you may have already cared before, but it didn’t show because there was the assumption that just saying it without any reasoning was enough to convey that. It’s not. Make because your new BFF.
When you follow the 3-step influential process – observe, connect, influence – you set yourself up for persuasive success.
And the best part about this process is that yourmark actually enjoys the journey. They don’t feel pressured and bullied. They feel heard and understood. This is how you create positive persuasion.
Are you intrigued by influence? Do you like nerding out over simple adjustments in language that can make a big difference? Do you want to be more confident in your sales and marketing? If so, then we’re cut from the same cloth! I love helping people tap into their persuasive powers – especially when it leads to your professional success. Take the simple step to reach out to me and tell me about yourself. Let’s connect and see if one of my coaching options is right for you.
Bringing the “Dark Arts” of Influence into the LightTeaching you conversational influence by sharing persuasive secrets from CIA agents, con-artists, hostage negotiators, trial attorneys, corporate spies, and even pick up artists.